Optimise your brand for Alexa, Siri, Google Assistant, and Cortana — ranking in featured snippets, position zero, and AI voice results so your business is the first answer customers hear.
Voice Search SEO is the practice of optimising your website and content to appear as the spoken answer when users ask questions through voice-activated devices — smartphones, smart speakers, and AI assistants. Unlike traditional text search, voice queries are conversational, question-based, and expect a single definitive answer.
Over 50% of all searches are now conducted by voice. Users ask Siri, Alexa, and Google Assistant questions like “What’s the best plumber near me?” or “How do I fix a leaking pipe?” — and the voice assistant reads out one answer. If that answer is not your brand, it is your competitor’s.
Voice search queries are also significantly higher in purchase intent. When someone asks a voice assistant for a recommendation, they are typically ready to act immediately. We optimise your digital presence to capture this high-converting, rapidly growing search channel.
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Each voice assistant uses different ranking signals, data sources, and answer formats. We understand the unique optimisation requirements of every platform — and target all of them simultaneously.
When a user asks a voice assistant a question, the assistant reads out a single answer — and that answer comes almost exclusively from Google’s featured snippet (position zero). Capturing featured snippets is not just a bonus for voice search; it is the entire strategy.
We reverse-engineer which content formats Google selects for featured snippets — paragraph answers, numbered lists, tables, and how-to steps — and systematically reformat and optimise your highest-potential pages to capture and hold position zero for your most valuable voice queries.
Voice search queries are fundamentally different from text searches. Text users type “best plumber London” — voice users ask “Who is the best plumber near me in London?” Voice content must match this conversational, natural-language pattern to rank as the spoken answer.
We create and optimise content specifically for how people speak — using natural question-and-answer structures, conversational tone, and the specific phrasing patterns that voice assistants prefer when selecting answers to read aloud to their users.
Voice searches are three times more likely to have local intent than text searches. When customers ask “Where is the nearest dentist?” or “Best Italian restaurant near me open now” — local voice search optimisation determines whether your business is the answer they hear.
We build and execute a comprehensive local voice search strategy — optimising your Google Business Profile for voice-specific queries, building consistent local citations, creating location-intent content, and implementing LocalBusiness schema that signals your relevance to local voice searches across all assistants.
Schema markup is the technical bridge between your content and voice assistants. Correctly implemented schema tells Alexa, Siri, and Google Assistant exactly what your content is about, how to extract your answers, and why your business is the most relevant result for specific voice queries.
We implement a comprehensive voice-optimised schema strategy — from Speakable schema that flags your content as voice-answer-ready to FAQPage, HowTo, and LocalBusiness markup that feeds voice assistants the precise structured data they need to select and speak your answers.
Voice queries follow predictable patterns. Here are examples of the high-intent queries we target — and how we structure your content to capture them as the spoken answer.
Our voice search audit and optimisation framework covers every signal that influences voice assistant answer selection — from content structure to technical implementation.
Our voice search SEO campaigns consistently deliver measurable improvements in featured snippet rankings, position zero capture, and voice-driven organic traffic growth.
A structured, data-driven approach that systematically captures voice search visibility — from initial audit to dominant position zero presence across every major voice platform.
Any business whose customers use smartphones, smart speakers, or AI assistants can benefit from voice search SEO — which in 2025 means every business.
Get your free voice search SEO audit — we will analyse your current featured snippet rankings, voice query visibility, and schema implementation across all major platforms, then show you exactly what it will take to become the answer customers hear.
