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March 12, 2022

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Vikesh Vardhan

🧰 Top Ecommerce SEO Tools

πŸ” 1. Keyword Research Tools

  • Ahrefs – Deep keyword data and competitor analysis
  • SEMrush – Keyword tracking + on-page audit tools
  • Ubersuggest – Budget-friendly option with keyword ideas
  • Google Keyword Planner – Free tool for basic keyword research
  • AnswerThePublic – Find question-based, long-tail keywords

πŸ§ͺ 2. Technical SEO Tools

  • Google Search Console – Monitor site performance and fix issues
  • Screaming Frog – Crawl your site for broken links, duplicate content, etc.
  • PageSpeed Insights – Optimize page load time
  • GTmetrix – Advanced site speed testing
  • Ahrefs Site Audit – Finds technical SEO issues

🧷 3. On-Page Optimization Tools

  • Yoast SEO / Rank Math (WordPress) – On-page SEO analysis
  • Surfer SEO – Optimize content to beat top competitors
  • Schema Pro – Add rich snippets like product ratings, price, etc.
  • CanIRank – AI-powered on-page optimization suggestions

πŸ”— 4. Backlink & Competitor Tools

  • Moz Link Explorer – Check backlinks and domain authority
  • Ahrefs / SEMrush – Spy on competitor backlinks
  • BuzzSumo – Discover link-worthy content ideas

🎯 Effective Ecommerce SEO Tactics

βœ… 1. Optimize Product & Category Pages

  • Use keyword-rich product titles & descriptions
  • Add unique content (avoid copy/paste from manufacturer)
  • Use alt text for product images
  • Internal linking between products and categories

βœ… 2. Technical SEO

  • Fast loading time (under 3 seconds)
  • Mobile responsive
  • SSL secured (HTTPS)
  • Clean URL structure (e.g., /men/shoes/nike-running)
  • Implement schema markup for products

βœ… 3. Blogging & Content Strategy

  • Write helpful guides, comparisons, and how-to articles
    e.g., β€œBest Smartwatches for Runners in 2025”
  • Target long-tail keywords to rank quickly

βœ… 4. Build Backlinks

  • Partner with niche bloggers or influencers
  • Create content that earns links (infographics, data, stats)
  • List your store on directories and forums

βœ… 5. Improve User Experience

  • Fast site speed
  • Easy navigation
  • Clear CTAs (Buy Now, Add to Cart)
  • Reviews and social proof on product pages

What is Link Building?

The Evolution of Google’s Algorithms

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