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🔍 Step 1: Understand Your Audience

• Ask: What is my audience searching for?
• Think about user intent (Are they looking to buy, learn, or compare?).
• Use forums, Google’s “People Also Ask,” and Quora to discover questions they ask.

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🔑 Step 2: Brainstorm Seed Keywords

• Start with basic terms related to your niche.
  • For a fashion blog: style tips, summer outfits, budget fashion
  • For tech site: smartphone reviews, latest gadgets
• These are the base to build longer, targeted phrases.

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🧰 Step 3: Use Keyword Research Tools

• Popular tools:
  • Google Keyword Planner (free)
  • Ubersuggest
  • Ahrefs
  • SEMrush
  • AnswerThePublic
• Find:
  • Search volume
  • Keyword difficulty (KD)
  • CPC (cost per click)
  • Related keywords and long-tail variations

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🧠 Step 4: Analyze Keyword Intent

• Choose keywords based on search intent:
  • Informational: “How to optimize images for SEO”
  • Navigational: “Yoast SEO plugin download”
  • Transactional: “Buy running shoes online”
  • Commercial investigation: “Best phones under $500”

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📊 Step 5: Check Keyword Competition

• Use tools to see how hard it is to rank.
• Focus on:
  • Low to medium competition keywords (especially if your site is new)
  • Long-tail keywords (e.g., “best lightweight laptop for students”)

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🔗 Step 6: Analyze Competitor Keywords

• Use Ahrefs or SEMrush to:
  • Find what your competitors are ranking for
  • Discover content gaps you can fill
  • See which keywords bring them the most traffic

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✍️ Step 7: Group and Map Keywords

• Group similar keywords under topics.
• Assign keywords to specific pages or blog posts.
  • Homepage: brand terms, general topics
  • Product pages: buying keywords
  • Blogs: long-tail, informational keywords

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🚀 Bonus Tip: Monitor and Adjust

• Use Google Search Console to track performance.
• Regularly update and expand content to stay relevant.