Vikesh Vardhan 
📜 Major Milestones in Google’s Algorithm Evolution 🔍 1. Google Florida Update (2003) 🐼 2. Google Panda (2011) 🧲 3. Google Penguin (2012) 🧠 4. Google Hummingbird (2013) 📲 5. Mobilegeddon (2015) 🏗️ 6. Google RankBrain (2015) 🔎 7. Google BERT (2019) 📣 8. Google Core Web Vitals (2021) 🤖 9. Google Helpful Content Update … Read more
🧰 Top Ecommerce SEO Tools 🔍 1. Keyword Research Tools 🧪 2. Technical SEO Tools 🧷 3. On-Page Optimization Tools 🔗 4. Backlink & Competitor Tools 🎯 Effective Ecommerce SEO Tactics ✅ 1. Optimize Product & Category Pages ✅ 2. Technical SEO ✅ 3. Blogging & Content Strategy ✅ 4. Build Backlinks ✅ 5. Improve … Read more
Link building is the process of getting other websites to link back to your website — also known as backlinks. These links act like votes of trust in the eyes of search engines like Google. The more quality links you have pointing to your site, the more authority, visibility, and traffic your site can earn. … Read more
If your business serves a specific city, town, or region, Local SEO isn’t optional — it’s essential. Local SEO helps your business show up when nearby customers search for your services on Google. Here are 5 powerful reasons your business needs Local SEO: 1️⃣ Reach Nearby Customers Actively Searching Local SEO ensures your business appears … Read more
A strong content strategy isn’t just for your website — it’s also one of the best ways to build authority, backlinks, and visibility across the web. If you want to improve your off-page SEO, here’s how to create a content plan that works. 🎯 1. Define Your Goals Start with clear goals: 🧑💻 2. Know … Read more
Content marketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. ✨ In Simple Terms: Instead of directly promoting your product or service, you provide useful information that builds trust, solves problems, and keeps … Read more
A canonical URL is the preferred version of a webpage that you want search engines like Google to index when you have duplicate or similar content on multiple pages. ✅ Example: You might have these 3 URLs showing the same content: perlCopyEdithttps://example.com/page https://www.example.com/page https://example.com/page?ref=facebook Without telling Google which version is the main one, your SEO … Read more
When it comes to improving your website’s visibility on search engines, off-page SEO is just as important as optimizing your website itself. 🔍 What Is Off-Page SEO? Off-page SEO refers to all the activities you do outside of your website to improve its authority and trustworthiness in the eyes of search engines like Google. 🧱 … Read more
Writing a great blog post isn’t just about typing words—it’s about delivering value, solving a problem, and engaging your readers. Whether you’re a beginner or looking to sharpen your skills, here’s how to write a blog post that ranks on Google and connects with your audience: ✅ Step 1: Choose a Topic Pick a topic … Read more
Search engine optimization (SEO) is the key to making your website discoverable, rank higher on Google, and attract organic traffic—without paying for ads. Follow these practical steps to get your website SEO-ready: ✅ 1. Start with Keyword Research Identify the words your target audience is searching for. ✅ 2. Optimize On-Page Elements Make sure every … Read more