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April 2, 2022

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Vikesh Vardhan

🧭 1. Create & Optimize Your Google Business Profile (GBP)

  • Go to Google Business Profile and claim your listing.
  • Add:
    • Accurate business name
    • Address & phone number (NAP)
    • Business hours
    • Services or products
    • High-quality photos
  • Encourage positive customer reviews.

🔍 2. Target Local Keywords

  • Use keywords like:
    • “Plumber in New York”
    • “Best salon near me”
    • “Affordable digital marketing in Delhi”
  • Use tools like Ubersuggest, Google Keyword Planner, or Google autocomplete for local ideas.

🗺️ 3. Add Location Pages or Include Location in Content

  • If you serve multiple areas, create separate pages for each city/area.
  • Include your city/state name in:
    • Title tags
    • Meta descriptions
    • Headers
    • URLs
    • Page content

🔗 4. Get Listed in Online Directories

  • Submit to trusted local directories like:
    • Yelp
    • JustDial (India)
    • Yellow Pages
    • Hotfrog
    • Foursquare
  • Make sure your NAP info is consistent across all platforms.

📝 5. Post Local Content Regularly

  • Blog about:
    • Local news or events
    • Community involvement
    • Local success stories or case studies

🖼️ 6. Add Local Schema Markup

  • Use structured data (Schema.org) to help Google understand your business info.
  • Add schema for:
    • LocalBusiness
    • OpeningHours
    • Reviews
    • Services

📲 7. Make Your Website Mobile-Friendly

  • Over 60% of local searches happen on phones.
  • Ensure fast loading, clickable phone numbers, and responsive design.

🌟 8. Build Local Backlinks

  • Get links from:
    • Local blogs
    • Local news sites
    • Sponsorships (schools, charities, events)
    • Chambers of commerce

🔁 9. Collect & Respond to Customer Reviews

  • Ask happy clients to leave Google reviews.
  • Respond to all reviews—positive or negative—with professionalism.
  • Reviews boost trust and rankings.

📈 10. Track Performance with Google Search Console & GBP Insights

  • Monitor which queries drive traffic.
  • Adjust content and keyword strategy based on real data.

💡 Quick Bonus Tips:

  • Add a click-to-call button for mobile users.
  • Use local service ads (LSAs) if applicable.
  • Stay active on social media with location-tagged posts.

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