Rather than targeting one keyword per page, focus on a broad topic and cover all related subtopics. This helps Google understand your site’s overall topical authority.
How to do it:
- Create a pillar page (e.g., “Ultimate Guide to SEO”)
- Link related cluster content (e.g., On-Page SEO, Off-Page SEO, Local SEO)
- Interlink them using relevant anchor text
✅ 2. Answer Related User Questions Naturally
Semantic search is about intent, not just matching exact keywords. Use tools like:
- People Also Ask (Google)
- AnswerThePublic
- AlsoAsked
How to apply:
- Add FAQs to your posts
- Use natural language, not robotic phrasing
- Target long-tail and conversational queries
✅ 3. Use Structured Data (Schema Markup)
Structured data helps search engines understand the meaning behind your content and boosts visibility with rich results.
Use schema types like:
ArticleFAQBreadcrumbProductReview
You can implement schema using:
- Yoast SEO / RankMath plugins (WordPress)
- Schema.org
- Google’s Structured Data Markup Helper
Bonus Tip:
Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content to strengthen how Google interprets your site semantically.